Before the shoot
- Decide where the footage will live first — website, listing, social, an investor deck — so the shoot is scoped to it.
- Pull together any site access details: gate codes, points of contact, parking, and on-site timing windows.
- Flag anything sensitive — active work zones, tenants, signage, or areas to avoid.
- Note your deadline. Time-sensitive launches and milestones are easiest when the window is locked early.

